And though Bing puts more focus on the quality of the backlink, it too uses backlinks as one of its core ranking factors.Īs you earn more inbound links over time, your site becomes synonymous with these traits, and your overall brand awareness increases. Having many backlinks proves that the content is reputable, popular, interesting, helpful, etc.īacklinks are one of Google’s most heavily weighted ranking factors. When it ranks content, the search algorithm is scanning web pages for those very characteristics. It is essentially acknowledging your content’s quality and credibility. Imagine that a top-performing brand in your niche links to your web page. After all, you wouldn’t refer your customers to a bad website if it could reflect poorly on you. Why are backlinks so important for SEO?Įvery time another website links to your page, they are trusting you to help their users. Creating excellent content is the key to earning backlinks from other sites, and it’s also at the heart of a successful SEO strategy. They are considered one of the most important ranking factors for SEO. Within content, backlinks stand out as hyperlinks which makes them easy for readers to identify. Backlinks can come from many sources (referring domains) and they direct users to your web page for help or more information on a topic. How much revenue are you missing out on? Schedule Free ConsultationĪ backlink, also known as an “inbound link,” is a link from a web page to another page on a different website. Intent SEO can boost search traffic revenue by 700%. A solid link-building strategy on your website can increase your organic traffic and ultimately lead to higher sales revenues and industry market share. In fact, research shows that the number one results listing has an average of four times the amount of backlinks as the competing pages in spots 2 through 10.Īs the foundation for off-page SEO success, backlinks help increase brand awareness and credibility. When it comes to search engine optimization (SEO), backlinks set top-ranking web pages apart from the rest of the pack. Disavow backlinks when you can’t get them removed.Make sure your backlinks have your target keyword in the anchor text.Target backlinks from trusted and authoritative websites. Find backlinks by spying on your competitors.Use a backlinks checker to audit and monitor your links.Why are backlinks so important for SEO?.
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